Program

How has consumer retail shopping behavior changed in the post-inflation period? What is the situation with purchasing pet food for our furry friends? And are Czechs returning to pre-inflation trends? The presentation will focus on the development of consumer behavior in retail and the latest shopping trends in the pet food market.

Although pet food still dominates online sales, we are now witnessing a sharp increase in other categories. Pet owners have gradually become accustomed to buying necessities and are now increasingly focusing on supplementary products. Which products are currently the most popular? We will discuss topics that should not by ignored by any retailer in the pet supply segment.

The true key to growth and profit lies in our ability to meet our customers' needs effectively and to ensure that shopping is as easy and pleasant for them as possible. But do we really understand what our customers need and how they behave while shopping? Or do we just assume we do know? Are we supporting them, or are we putting obstacles in their way? Do they have enough reasons to buy more from us and come back to us again?

Many of our pets' stories begin at a breeding station. How does this place influence their lives in terms of their habits and their owners' approach to caring for them? What significance do breeding stations hold for your customers, and what potential can they bring not only to brands but to the entire pet supplies market? We will illustrate this with the story of one breeding station.

With the growing availability of professional advice, pet owners are increasingly focusing on home care, which often precedes a visit to the veterinarian. Using data from the Tlappka app, we will look at the most common issues that lead owners to consult veterinarians and the recommendations that experts provide. This overview will help us understand how the pet care market is evolving and what new opportunities are emerging within it.

The pet market is saturated with new products. How can a new brand succeed in this environment? And what if it involves such a specialized area of production as CBD? Get to know the journey of the Lukas Green brand and the obstacles it had to overcome when launching its unique product on the market.

Over the course of 10 years, Bottomless Bowl has established its position in the market, gradually filling bowls in more and more households. Come and learn about the strategies and tools that have proven successful on this journey.

Do you want or need to use animals in your communication? Come get inspired on how to do it correctly. Through examples of ads tested using neuroscience methods, you'll see how animals attract attention and influence our subconscious. You'll also learn how AI can assist you in creating visuals. You’ll gain practical tips on how to effectively integrate pets into your communication and what mistakes to avoid so that your ads convey the desired messages.